Empowering Credit Building for Underserved Communities: An Interview with Michael Broughton, Founder of Altro

In the realm of financial technology, one company is making significant strides in empowering individuals to build credit and access financial opportunities. Altro (formerly known as Perch), founded by visionary entrepreneur Michael Broughton, has developed an innovative platform that enables individuals to build credit through recurring payment tracking. AlphaFund, a top-ranked news media resource for VC-related funding news across North America, had the privilege of sitting down with Michael to discuss Altro’s mission, its impact on underserved communities, and the company’s vision for the future of credit building.

The Inspiration Behind Altro:

To understand the driving force behind Altro, we delved into Michael’s personal journey and the experiences that shaped his entrepreneurial path. Michael shared, “Growing up, I witnessed firsthand the challenges faced by individuals who lacked access to traditional credit-building opportunities. I saw how the absence of a credit history could hinder one’s ability to secure housing, obtain loans, and achieve financial stability. This realization ignited a passion within me to create a solution that could level the playing field and provide everyone with the tools to build credit, regardless of their background or financial situation.”

Bridging the Credit Gap:

Altro’s platform addresses a critical gap in the credit-building ecosystem. Michael explained, “Traditional credit scoring models heavily rely on credit card usage and loan repayments, which can be inaccessible or unappealing to many individuals. Altro takes a different approach by focusing on recurring payments, such as rent, utilities, and subscriptions. By securely connecting to these payment sources and reporting them to credit bureaus, Altro enables individuals to build credit through their everyday expenses, without the need for additional debt or credit cards.

The Power of Alternative Data:

Altro’s innovative use of alternative data is a game-changer in the credit-building landscape. Michael emphasized, “By leveraging alternative data sources, we can paint a more comprehensive picture of an individual’s financial responsibility. This approach not only benefits those who have been historically underserved by traditional credit systems but also provides a more accurate assessment of creditworthiness. Altro’s platform empowers individuals to take control of their credit narrative and demonstrates that consistent payment behavior, even for non-credit-related expenses, can be a strong indicator of financial stability.

Impacting Underserved Communities:

Altro’s mission goes beyond simply providing a credit-building tool; it aims to create a positive social impact by empowering underserved communities. Michael passionately stated, “Financial inclusion is at the core of Altro’s purpose. We recognize that access to credit is a crucial factor in achieving financial stability and unlocking opportunities. By enabling individuals from diverse backgrounds to build credit, we are breaking down barriers and fostering a more equitable financial landscape. Altro is committed to supporting and uplifting communities that have been historically marginalized or excluded from traditional credit systems.”

Partnerships and Collaborations:

Altro’s success in empowering individuals to build credit is amplified through strategic partnerships and collaborations. Michael shared, “We have formed meaningful partnerships with financial institutions, community organizations, and other stakeholders who share our vision of financial inclusion. These collaborations allow us to reach a wider audience, provide educational resources, and develop tailored solutions that address the unique needs of different communities. By working together, we can create a ecosystem that supports and empowers individuals on their credit-building journey.”

The Road Ahead:

Looking towards the future, Michael’s vision for Altro is filled with excitement and determination. He expressed, “We are just scratching the surface of what is possible with alternative data and credit building. Our goal is to continue innovating and expanding our platform to serve a broader range of individuals and communities. We are actively exploring partnerships with employers, educational institutions, and other entities to integrate credit-building opportunities into their existing programs. By making credit building accessible and seamless, we aim to create a future where financial empowerment is the norm, not the exception.

Empowering the Next Generation:

Michael’s passion for financial inclusion extends beyond Altro’s platform. He strongly believes in the power of education and empowering the next generation with financial knowledge. Michael shared, “Financial literacy is a critical component of long-term financial success. We are committed to providing educational resources and tools that help individuals understand credit, make informed financial decisions, and take control of their financial future. By equipping the next generation with the knowledge and skills to navigate the credit system, we can create a ripple effect of positive change that transcends generations.


Altro’s mission to empower individuals to build credit and access financial opportunities is a testament to the transformative power of technology and the vision of its founder, Michael Broughton. Through innovative solutions, strategic partnerships, and a commitment to financial inclusion, Altro is reshaping the credit-building landscape and creating a more equitable financial future. As the company continues to grow and evolve, its impact on underserved communities and its potential to drive positive change remain at the forefront of its purpose. With Michael’s leadership and the support of the financial technology community, Altro is poised to make a lasting impact on the lives of individuals and the financial ecosystem as a whole.

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